Tour Operators

Explore America’s cultural history at The Strong—the nation’s museum of play! Inside discover the world’s most comprehensive collection of toy, dolls, and games, and acres of hands-on, intergenerational fun—it's the ultimate play destination®! View photo gallery. Download the museum's profile sheet.

Top Reason to Visit New York’s Finger Lakes Region—
The #1 Rochester Attraction—
The #1 Family Travel Destination in the Nation—FamilyFun magazine

The Strong is Western New York’s largest cultural attraction. Open year round and easily accessible from the New York State Thruway and regional expressways, The Strong offers easy motor coach drop off and pickup and group check- in. Groups can enjoy two floors—100,000 square feet!—of interactive exhibit spaces, indoor and outdoor gardens, a museum shop, a food court and restaurant, free Wi-Fi, ATM, and exceptional guest services. Ask about packages with nearby hotels, restaurants, and other attractions.

Get up close with some of America’s most iconic artifacts. Discover some of America’s rarest and most-iconic artifacts of play—including the first, handmade Monopoly set created by Charles Darrow (who popularized the game); Thomas Edison’s mechanical Talking Doll; the first Hot Wheels race cars; and the Bild Lilli fashion doll (which inspired the beloved Barbie doll).

Experience the new, high-tech Toy Halls of Fame exhibit. Go hands-on with the toys beloved by generations in The Strong’s National Toy Hall of Fame and meet toy industry innovators such as Milton Bradley, Walt Disney, Ruth and Elliot Handler, Jim Henson, George Lucas, and Louis Marx of the Toy Industry Association's Toy Industry Hall of Fame.

Enter the lush rain-forest environment of Dancing Wings Butterfly Garden. A visit to The Strong museum is not complete without a stop at Dancing Wings Butterfly Garden, the only year-round indoor butterfly garden in upstate New York. Walk among hundreds of brilliantly colored, free-flying tropical and native butterflies and be sure to visit the chrysalis case to see emerging butterflies.

See how video games are changing how people, play, learn, and connect with each other. Take a rare glimpse at artifacts such as Computer Space and a Nintendo Entertainment System gray cartridge, and view original notes and drawings from legendary game inventors such as Will Wright, Ralph Baer, and John Romero. Go hands on in the eGameRevolution exhibit and play your way through the history of electronic games. Visit the World Video Game Hall of Fame and nominate your favorite video game for induction.

Get ready for educational, entertaining, and unforgettable intergenerational fun. Move like a piece on a giant game board through three centuries of American games, step onto Sesame Street, leap into the world of American comic book heroes, visit a retro pinball arcade, enter a life-size dollhouse, follow the Yellow Brick Road into the world’s largest pop-up book, hop onto a working 1918 carousel, test your skills on classic games in a 1980s video arcade, and so much more!

Museum Amenities

The Strong is pleased to offer outstanding guest services and a variety of amenities that enhance the museum experience.

Playful Shopping
In addition to souvenirs, the museum’s Everything for Play! shop offers a huge selection of puzzles, crafts, educational games, and toys featured in The Strong’s National Toy Hall of Fame. Motor coach guests and their drivers receive a discount in the museum shop.

Group-friendly Dining
The Strong offers a variety of dining options—Pizza Hut Express, Taco Bell Express, SubwayTM, and Louie’s Sweet Shoppe—in its bright and spacious food court. Classic American fare—burgers, hot dogs, fries, and more—is available at the Bill Gray’s Restaurant in the vintage Skyliner Diner. Groups may dine at their leisure or arrange for vouchers. Private catering is also available.

The Strong offers ample, complimentary motor coach parking on-site.

VIP Services and Packages
The Strong welcomes groups by appointment. Guided tours of key exhibits and artifacts are available for an additional fee. The Strong can also customize experiences that include train or carousel rides, game tokens, catered meals, and private viewings in Dancing Wings Butterfly Garden.


The museum’s location makes it easy to include in tours that stop in the Rochester Finger Lakes region, Syracuse, Niagara Falls, and other destinations in Western New York and Canada.

Travel Times

Baltimore, MD—6 hours New York, NY—5.5 hours
Boston, MA—6 hours Niagara Falls, USA—1.5 hours
Cleveland, OH—4 hours Ottawa, ON—4.5 hours
Columbus OH—6.5 hours Philadelphia, PA—5.5 hours
Erie, PA—3 hours Pittsburgh, PA—4.5 hours
Harrisburg, PA—4.5 hours Syracuse, NY—1.5 hours
Hudson Valley (Albany, NY)—3.5 hours Toronto, Canada—3 hours
Montreal, Canada—5.5 hours Washington, DC—6.5 hours
Newark, NJ—5.5 hours  







Book Travel

For more information contact Karen Dodson at 585-410-6359 or